Have you noticed how easy it is, in our shopping-oriented world, to crowd your home with meaningless things? You find yourself with short-lived items that eventually cease to function, or go out of style. So they are thrown away, adding to the growing mountains of unusable rubbish on our planet, while you keep on shopping for new things.

Was life meant to be like this? Like more and more people, Iittala doesn’t believe in throwawyism. Long ago, designer Kaj Franck’s postulated that “objects should always be appropriate, durable and functional.” Objects that can be endlessly combined in new ways, refreshing everyday life. At Iittala, we believe in lasting everyday design against throwawayism.