"We love the challenges of growing and refining our assortment. When we're conceiving new products and considering designs, we first look at how a potential product fits into our line: Is it a fresh idea, or does it present a new twist on a classic design? Is it hand-crafted with natural materials? Is it constructed using renewable resources and made by a responsible supplier? Does it add zest, color, or fun to the world? Most importantly, does it acheive these goals in an affordable way?" - Roost