Young Benedikt Taschen began collecting and selling rare and new comics in Cologne, Germany in 1980. By the mid 80's, he was publishing art books that showcased the talents of lesser known and often controversial artists. These publications along with titles featuring all the major mainstream artists of our day have made Taschen THE standout publisher of the art world. The company's mission statement has been to publish innovative, beautifully designed art books at popular prices with the noted exception of publishing the second most expensive book in publishing history, the $12,500, 75-pound, 700-page GOAT (Greatest of All Time-Tribute to Muhammed Ali). Taschen is a must for any collector of pulp, art, photography, fashion or any visual medium.